Aspire Internet Marketing Llc
Why Should You Create A Social Media Community?
Did you know Facebook©:
- “Has more than 400 million active users
- 50% of active users log on to Facebook on any given day
- Average user has 130 friends
- People spend over 500 billion minutes per month on Facebook”
(Facebook, 2010)
In Maslow’s 1943 paper, A Theory of Human Motivation, Maslow described the needs every human has in order to survive. Some of these requirements are easily identified such as the need for breathing, shelter etc. However, some of the needs are less tangible, such as the need to be belong!
When Facebook was first started I am sure that the founders did not sit down and say, “Hey lets capitalize on the innate needs of humans by creating a site that will help them fulfill that need.” Nevertheless, that is exactly what happened. Social media is not just some phenomenon or passing craze. It is literally helping people fulfill their own personal hierarchy of needs by helping them feel that they belong. This is proven by the fact that the average user has over 130 friends. Its not that people really want you to know what they had for lunch or where they are going this weekend, they are looking for approval and a sense of belonging.
As entrepreneurs, business owners, and aspiring social media capitalists it is important to remember that if you understand the psychology behind these shifts in social media you can literally capitalize on them. Now is the time to make sure you are ahead of the trend and start building your own online communities and thereby helping people feel they belong as well as belonging yourself!
About the Author
For this and other articles by Tyrell Gray and the MyMark team please visit http://www.mymark.com/blog. Tyrell Gray is Chief Evangelist and co-Founder of MyMark. I made my mark with MyMark, providers of an integrated personal profile, blog, and home base for professionally branding you. This original post can be found at http://www.mymark.com/blog/blog/2010/05/05/why-should-you-create-a-social-media-community/
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