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Social media presents challenge to universities
Universities have a new weapon in the battle to protect their reputations: the friendly student blogger A few days ago, Vshuf, an international student, posted a message on the Student Room discussion site. He/she wanted to know which university – Glasgow, Birmingham, Warwick, Nottingham or the Institution (sic) of Education would be the best place to study business. The academic reputation of …
Michigan Internet Marketing with Phoenix Media Group – Video #2


How to Market on the Internet


How to Market on the Internet




Characteristics Associated with Successful e-Brands (Working Papers 2001)


Characteristics Associated with Successful e-Brands (Working Papers 2001)




Succeeding with Brands on the Internet (Working Paper)


Succeeding with Brands on the Internet (Working Paper)




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