Internet Marketing Cpm
CPC / CPM pros and cons in internet marketing?
what are they?
Cost per click tends to be better because you are only paying for interested leads.
I usually find its only worthwhile going with CPM if I know how many clicks I average per thousand and this cost works out less per click than a CPC campaign. Even then I will start with a CPC campaign first to make sure that the ad is attracting clickthroughs first, if it doesnt then a CPM campaign can be a waste of money no matter how cheap it is.
Internet Marketing Glossary | Cost Per Thousand, CPM | Cory Alan
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