Paul Malessa Internet Marketing

What is the best way to reach candidates that are not Internet savvy?

We would like to market to healthcare proffesionals that do not use the internet. Any suggestions that may help besides the magazine ads?

Have a convetion to reach healthcare proffesionals that are not Internet savvy.

Healthcare Internet Marketing Bridges To Recovery 09-24-07

Infinite Possibility: Creating Customer Value on the Digital Frontier $12.00 Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infu…

On Competition $6.49 On Competition, a collection of works by Michael E. Porter, is a critical examination of the dog-eat-dog international economy. A Harvard Business School professor, Porter is one of the most respected and innovative economists of his time. Author of 15 books, he advises key elected officials and business leaders in all parts of the world. On Competition features 13 of his best articles over …

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership $4.98 With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and inv…