Internet Marketing Lecture Notes
Who invented the personal computer? (hint: not IBM)
The International Business Machines corporation is celebrating its 100th birthday this year. And to do so, the company has released a video lecture of its history that contains at least one very contestable assertion—that IBM gets credit for the personal computer. “There was a remarkable breakthrough that wasn’t about a chip or a thing, it was rather the integrated whole that mattered,” explains …
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Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing $0.01 Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological … |
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Algorithmic Game Theory: Third International Symposium, SAGT 2010, Athens, Greece, October 18-20, 2010, Proceedings (Lecture Notes in Computer Science … Applications, incl. Internet/Web, and HCI) $59.33 This book constitutes the refereed proceedings of the Third International Symposium on Algorithmic Game Theory, SAGT 2010, held in Athens, Greece, in October 2010. The 28 revised full papers presented together with 2 invited lectures were carefully reviewed and selected from 61 submissions. The papers are intended to cover all important areas such as solution concepts, game classes, computation… |
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Trends in Distributed Systems for Electronic Commerce: International IFIP/GI Working Conference, TREC’98, Hamburg, Germany, June 3-5, 1998, Proceedings (Lecture Notes in Computer Science) $48.29 This book constitutes the refereed proceedings of the International Conference on Trends in Electronic Commerce, TREC’98, held in Hamburg, Germany, in June 1998. The book presents 19 revised full papers selected from a total of 75 submissions. While focussing mainly on technological issues, the book also takes into account important social, administrative, regulatory, and legal aspects. The paper… |