Internet Marketing Puzzle

Aren’t most internet marketing plans, buy the plan, sell the plan?
It seems like every plan out there, whether it’s free or not, is really just passing it on. Some plans include software that can be useful in learning how to market on the internet, But, it seems like we all just keep ‘Passing’ stuff (or nothing) along to the next person. Am I right, or am I missing a piece of this puzzle?
most internet marketers used to try all web marketing tools and methods and find out which one works for them and for their business. since internet marketing also goes with modern and ever evolving technology, the reason why internet marketers do not stick to one method alone, they seek the latest tools and tactics but keep the old ones for reference and for also future use, too.
How to Dominate Google and the Web
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