Internet Marketing Seminar Chicago
Why Most Dentists Let 97% Of Their Possible Patients Walk Right Past The Door
One of the secrets of getting maximum bang for your advertising buck is realizing that there are two types of people that respond to your ads.
There are going to be some people who are interested right now and they are going to call you right away.
Those are the ones who call the office within a day of seeing the ad.
They’re the ones that get most people excited and feeling that the cost of running the ad was worthwhile.
But here’s the thing.
These people represent just a handful of the possible market.
There’s a much larger group of people who are interested but just not ready.
These are the people who may respond a few days or even weeks after you ad appears.
The thing is most people ignore that group because they’re not ready to buy right away.
Most people are too desperate for the immediate sale to think ahead to the next few months.
The fact is that not following up with people who’ve
expressed interest is one of the biggest sins in marketing.
For example, one doctor in Chicago had 11 implant patients come off the first ad he ran. It produced over $80,000 in revenue in the first month.
But the thing is he had over 400 people respond to the ad.
He could choose to sit back and be satisfied with that result. Or he could keep following up with the rest of the 400.
If he only gets 10% conversion off the rest over the next year, that’s an extra 40 implant cases he will lose if he does not keep on following up.
So how do we know when that person who requested the information is ready to come in? When do we know it?
The answer is we don’t.
We have no idea when they are going to flip from being interested, but just not ready to interested and ready right now.
That’s why you should never stop following up. You should never stop marketing.
The reason is you don’t know when they are going to be ready.
The way you eliminate trying to be psychic as to when they are going to be ready is you market the heck out of them. You stay in touch with them with nice little postcards every month, maybe a newsletter, emails, teleseminar invites and so forth.
That’s when you have to make sure that you avoid that other marketing sin – being boring!
You have to make your messages useful, interesting and educational.
Your job is to keep feeding them information until they decide the moment is right to call you.
You are positioning yourself as the expert they will turn to when the moment is right.
The reason this is so powerful is that
everybody else gives up on these people.
So in five or six months when Mrs. Jones decides she needs to have her treatment, she is ready to write a check for $30,000.
Who is she going to go to? Well the answer is she is going to go to the person who stayed in front of her over the last six months and has continued to educate her.
She is going to go to the person who positions themselves as the expert.
The great thing about marketing to this group is that you know you are dealing with people who are interested.
This allows you to focus the maximum resources on people who have already raised their hand.
You can afford to spend a few dollars sending valuable information packs to 400 people who you know are interested.
But if you’ve got a list of 400,000 potentials, you just can’t do that.
That’s why recognizing that some of the people who respond to your ads are interested but just not ready yet is one of the most powerful secrets you can learn.
Who Else Wants Hundreds of Leads and Thousands of Dollars Extra In Implant Patients Every Month?
Can you imagine having an extra $20,000, $30,000 or even $40,000 in implant and cosmetic cases coming to your practice each month?
• In spite of the economy
• In spite of what happens in Washington DC
• In spite of how many dentists around you are scrambling to pay their bills
That’s exactly what happens to members of our Implant Attraction System and Coaching Club.
However, spaces are limited as we only allow one practice per territory.
Here are some of the benefits of membership.
1: Fast-start training CD’s over four weeks that allow you to get results quickly.
2: Licensing rights to dozens of Implants ads, lead generation tear sheets and my brand new Lead Generation Seminar Marketing and Workshop Tool Kit that no one in dentistry has done before.
3: Monthly question-and-answer calls with personal coaching in a group format.
4: A 2 day live training with Ed and the other implant members and there staff twice a year.
5: Separate VIP letter every other month with a special report every other month about what is working and new strategies that you can implement.
6: Access to a special sharing online portal, ‘Implant Navigator’ that allows you to network and mastermind with other implant dentists.
7: One Live Training call every month covering the biggest challenges, opportunities and new discoveries that we are seeing within the group.
Sign Up Now for Our Territory-Exclusive
Implant Patient Attraction System
and Coaching Club
If you like the idea of hundreds of leads and thousands of dollars extra income every month, sign up now for the Implant Attraction System and Coaching Club.
1. Call our office now to arrange a FREE 20 minute consultation with my Implant Marketing Specialist at 1-866-723-0420.
Ed O’Keefe has been president of Dentist Profits for over 7 years developing probably the world’s fastest growing marketing company in dentistry.
The company has trained over 6500 offices on using emotion-based direct response marketing, using both external and internal marketing.
In that time, there isn’t a problem that we haven’t seen, an issue we haven’t dealt with in big cities and small towns, in the US, Canada, UK, Australia and other countries. The company prides itself on creating a mastermind culture for its clients where like-minded, profit-driven dentists come together to share the best ideas
You can log on to our website, www.DentalImplantMarketingSecrets.com and get a FREE CD and Report titled “”The MULTI-MILLION DOLLAR Dentist LEAP! The World’s Easiest SYSTEM To Attracting Implant Patients, C & B, and BIG CASES Immediately and Every Month Like Clock Work!!!”
About the Author
My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!
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