Paul Malessa Internet Marketing

Webmaster: Niche vs. demographic marketing
My last article “Lemonade Marketing” generated several funny replies plus some interesting questions about defining niche versus demographics marketing. In this article, I will share my thoughts on these interesting and important marketing considerations. First, some definitions: Niche is usually a group of people who share the same area of interest. A demographic is a larger group of people who …
Top Online Internet Marketing Techniques- Internet Marketing Strategy Sample

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business $6.99 When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, L…

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know $16.41 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditure…

The Long Tail: Why the Future of Business is Selling Less of More $1.88 Almost like new, some pages have been dog-eared and written on…