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People: Singer Glen Campbell has Alzheimer’s disease
Also: Ryan Dunn’s blood alcohol more than twice legal limit; George Clooney back on the market; Tobey Maguire sued in poker-Ponzi mashup
Long Tail and Al Franken’s internet Marketing Campaign


The Science of Success: How Market-Based Management Built the World's Largest Private Company


The Science of Success: How Market-Based Management Built the World’s Largest Private Company


$7.00


Praise for THE SCIENCE OF SUCCESS”Evaluating the success of an individual or company is a lot like judging a trapper by his pelts. Charles Koch has a lot of pelts. He has built Koch Industries into the world’s largest privately held company, and this book is an insider’s guide to how he did it. Koch has studied how markets work for decades, and his commitment to pass that knowledge on will inspire…

The Long Tail: Why the Future of Business is Selling Less of More


The Long Tail: Why the Future of Business is Selling Less of More


$4.17


The New York Times bestseller that introduced the business world to a future that’s already here–now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume hea…

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change


The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change


$10.99


Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. N…



 My MBA - Marketing


My MBA – Marketing


$24.99


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