Internet Marketing Vs Print
How would you promote a country like Romania? Online-Internet vs. offline promotion.?
I am especially interested to find out what media environment do you think would influence travelers and business people decisions in the most effective way! Internet-online, TV, radio, print etc.
I would appreciate if you could also include a short personal point of view on Romania image abroad, because I would like to have an idea how people from other countries perceive this country, and why they would visit or do business in this country? Because they read about Romania on the Internet, read about in the Financial Times or see a TV show?
keywords: travel destinations, doing businesses, Romania, country brand, Danube Delta, beautiful landscapes, sea side, real estate opportunities, open market, economy growth etc.
Opinions from all over the world are welcome!
I AM an advertising and marketing professional, and I think I have a few ideas to pass on.
First of all, I’d look into advertising on Cable Television. Depending upon your budget, which I assume is pretty extensive if you’re looking to market tourism to Romania, I’d go straight to the networks themselves. You can find “The Travel Channel” or “The Discovery Channel” or similar channels that cater to people interested in other cultures and travelling. You can find them, most likely, in New York City. You can buy nationally from them, or you can contact local cable operators in specific cities (New York, Los Angeles, Miami, Chicago, etc) and inquire about buying those markets individually.
The goal is to target your advertising to those people most likely to spend the money to visit your country. That would include people affluent enough to afford the trip, and curious enough to want to make the journey. I don’t believe radio works for you. Newspaper is dead, and hardly anyone reads enough to make advertising in newspapers worth anything.
I would spend at least half of the money you have creating incredible brochures with the most beautiful pictures of Romania you can find. Mail these brochures to every Travel Agency you can find. These folks STILL make a huge difference in helping people decide where to spend their vacation dollars.
Next I’d target online travel sites. You can probably find some good deals with smaller sites to place banner ads and so forth. Stay away from pop-up’s. Most people already block them electronically, and EVERYONE hates them. Spend the money to advertise on the largest travel sites you can afford. It will be worth the money, and much more effective than using tons of smaller sites.
Beyond that, I would have to know more about your goals and budgets, as well as some more information on Romania and the tourism aspects of your country to be able to guide you any further.
I’m happy to help if you need more assistance. I can be reached at diversitymarketing@yahoo.com if you need further help.
Good luck!
Advertising Methods – Print Media Vs. Internet Marketing
|
|
Dell Inspiron 14 i14RN-1364DBK Laptop with Inter Core i3-2330M 2.2Ghz, 4GB DDR3 Memory, 640GB Hard drive, Wifi-N, BlueTooth, USB 3.0, Windows 7 Home Premium $599.99 Wrapped in curvy edges and smooth lines, the Dell Inspiron 14R (model i14RN-1364DBK) seamlessly travels by your side without getting in your way. It features a 14-inch high-definition display and it weighs just over 5 pounds–perfect for taking along on your commute. The full-size, ergonomically designed keyboard gives your fingers plenty of space to stretch out and get comfortable. Full-size… |
|
|
Microsoft Office Home & Business 2010 – 2PC/1User (Disc Version) $279.99 Office Home and Business 2010 32-bit/x64 English US DVDUNSPSC CodeUNSPSC Code : 43231513 … |
|
|
Sage Peachtree Complete Accounting 2011 [OLD VERSION] $19.99 Sage Peachtree Complete Accounting 2011 helps you work more easily and efficiently with robust core accounting and added features like job costing time and billing in-depth inventory capabilities and analysis tools. Its multi-user option* helps improve productivity while providing screen-level security and a clear audit trail. Save time with simplified dashboards management centers integration wit… |
|
|
Online Comics Vs. Printed Comics: A Study in E-Commerce and the Comparative Economies of Content $14.95 Monetizing online content has been a complicated puzzle since the commercialization of the World Wide Web in 1994. Online Comics Vs. Printed Comics zeroes in a single type of content – the comic – and compares the methods used to turn comics into cash by both web cartoonists and print publishers. What types of revenue streams exist? When are these streams applicable? How does the online environm… |
|
|
Website Magazine Digital $0 4+~~Emergency 24, Inc.~~Emergency 24, Inc.~~http://itunes.apple.com/app/website-magazine-digital/id389197645?uo=5~~2011 Website Magazine~~2.2~~3207229~~7033612~~http://www.websitemagazine.com/~~http://www.websitemagazine.com/contact.asp |