Internet Marketing Whiz Kidz
How To Produce A Video For Your Website
The most amazing thing you can do to promote your company, product or service is to start to produce video. Video is a great way to get your message across on your site and also a wonderful to demonstrate a product or get a testimonial on a service. Video can also be use when launching a product or opening a new store.
The biggest problem we find when people decide to produce video for their business is the actual creation from a technical and psychological point of view. The bottom line is that you need to have a consistent way of making and distributing video.
Let’s look at making a video. There are 3 ways to produce video.
1 – Talking directly to camera
Producing a direct to camera piece is probably the simplest and quickest way to get video content onto your website. The key is to get the right camera, lighting and microphone. YouTube nowadays likes High Definition and Wide Screen, therefore I would suggest using something like the Kodak Zi8 which produces crystal clear wide screen video in 720p High Definition. This can be easily downloaded onto your PC using the built in USB port.
This can be uploaded directly to YouTube and looks fantastic. If you want to edit the film, add titles and transitions you’ll need to put it into video editing software, there is a multitude of products on the market all you have to make sure is that whatever you choose make sure it outputs in 720p.
2 – Screen Capture a Presentation While a narration goes over the top
To capture Presentations on a PC you can use Camtasia and Powerpoint for the PC and Screenflow and Keynote on the Mac. Both these solutions create incredibly professional end results and in these products you can edit and overdub music and then output to 720p for the best results.
3 – Screen Capture of an actual demonstration of a software or website on screen.
Demonstrating products directly on screen is a great way to show how easy a product is or use this method to train clients on how to get the best from the product.
I have used the last method to give potential clients on a tour of the website to show them how to get the most from the site. This is particularly useful for membership or continuity sites.
If you don’t mind the public viewing your videos then you need to upload it to YouTube and other video sharing sites. You can do this individually for maximum SEO leverage or if you are producing lots of video then you can use something like TubeMogal.
Video is perfect for driving traffic and can be incorporated in many Social Media Platforms – As discussed in a Recent Webinar for InterMedia101 (you can see a recording on the our website – You need to sign up for free membership – once you have you can access the article and videos here http://www.internetmarketingwhizkidz.com/intermedia101-webinar-online-video-in-internet-marketing-and-social-media )
The real secret to great video is not in the technology at all, it’s all about the script. If you have a good script then 90% of the job is done. This does not mean you can’t just talk to camera, and in many ways people love this. What it does mean that you should always have a strong single message. Don’t tell people 5 different things in one video. Just concentrate on delivering a single, strong message.
Tube Mogul and other resources can be found on our resources page http://www.internetmarketingwhizkidz.com/resources/imt-tools
Here’s To Your Success
Andy Phillips
Internet Marketing Whiz Kidz
About the Author
Hi I’m Andy Phillips As an introduction to me and my company I’d like to first offer some business advice which was given to me about 20 years ago when I first started my own business, a very good friend of mine and a business mentor to me said “There are two things that define successful businesses, the first is to find something your passionate in and build your business around that passion.
The second thing is only work with people who are as passionate as you” Now this I have found to be a tall order, however, I can honestly say with my hand on my heart that when I have worked with people as passionate as I am, success blossoms…
So, let me tell you a little about me. I am a Musician; I play drums in a Metal Band called Vine Messiah (www.vinemessiah.com) One of my passions I don’t make a great deal from except massive enjoyment!
My main business passion is Internet Marketing and specifically the technology behind it. Because of that we provide Internet Marketing Campaigns for our clients and also teach the technology to anyone who is interested in learning it.
We do this through 1 and 2 day Workshops and also through our incredibly popular 1-2-1 Mentor Program. Contact me via email andy@businessforlife.co.uk Here’s to YOUR Success Andy Phillips Andy Phillips: Mobile: 07867 546 101 email: andy@businessforlife.co.uk
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