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Your Online Business Videos Are Embedded From YouTube? You CANNOT Be Serious!
This is absolutely not a knock against YouTube — quite the opposite, because YouTube isn’t the problem. If you’re using YouTube-emedded videos on your business site, however, YOU’RE the problem. Why? Partially because YouTube’s Terms of Service actually forbid posting videos that have commercial purposes, but mostly because you don’t get a second chance to make a good first impression as a serious Internet marketer.
It’s simple — whether you’re online or in the flesh, customers want to feel they’re giving their money to someone professional, credible, and competent. Used correctly, a web video with a personally delivered sales message gives you a huge edge over the competition (and can be done with nothing more complex than a single webcam). But if the videos on your business site are embedded from YouTube, you’re setting yourself up for some problems:
The YouTube logo. That doesn’t help promote anyone but YouTube, does it? Sure, they’re giving you the bandwidth free, but you’re not trying to show your buddies your pet’s latest trick — you’re trying to sell your product. On your own business site, wouldn’t it make more sense to have YOUR logo where YouTube’s is?
Lack of creative control. YouTube, not you, decides on the file size and therefore quality of your videos. And when they have to temporarily shut down for routine maintenance or resolve server crashes, your business is shut down as well.
Empowering your competition. This is the biggest problem: after a YouTube video ends, it presents a series of thumbnails linking to videos of similar subject matter: similar, that is, as in similar to what you’re selling. Having no control over it at YouTube is bad enough — why give a potential competitor access to your potential customers on your own Web site?
You’ve probably seen videos on other sites that not only lack the YouTube logo, but also feature modern-looking players and sleek skins. They’re probably of superior quality to what you see on YouTube as well. The good news is that the technology involved has made creating, improving, and uploading videos for your own Web site a lot less expensive and a lot more user-friendly.
For now, it’s perfectly okay to market your videos on YouTube along with a link to your site. For the sake of your success, stop gambling with your online business image. Here’s a simple, inexpensive program that can help newbies and veterans alike learn video marketing.
About the Author
Video Marketing For Newbies, an inexpensive program that will show you how to plan, get traffic from, and upload your videos. You can order it by clicking on http://www.profitonlineforbeginners.com/learn-video-marketing-for-newbies.
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