The Internet Marketing Environment
Which of the following statements is most accurate?
A. The most dramatic global change affecting marketing efforts of most firms is the rise of the euro as a dominant world currency
B. While the internet has had a significant impact on the global reach of marketing, it has had little impact on the competitive environment most firms face
C. The most important technological changes in the marketing environment have been the growth of consumer databases and the evolution of the internet
D. Extensive research indicates that economic and competitive trends are the only environmental factors that have a lasting impact on a firm’s marketing success
The correct answer is C.
a – the Euro is NOT the dominant world currency
b – the internet has had a huge impact
d – while important, these are not the only factors
Network Marketing Training For Today’s Market Environment
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