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Ingenious CRM Marketing Tactics Using the 6 C’s
The ultimate challenge for any business is acquiring customers and most of all-keeping them. Since customer acquisition is not such easy task, marketing strategies has to be employed. Here are a few sneaky CRM marketing tactics that is sure to give your business a boost.
1. Courting Leads
The moment that you have marked your lead, courting ensues. Market your product or service through both traditional and new methodologies. Sometimes even the best product needs a little come-on.
> Referral process
Do you have a database of all your existing and past clients? Employing a CRM tool will ease the task for you. Sending newsletters, promo updates, product updates is a goodstart. Proactively ask clients for referral. Even “word of mouth” does the trick. Once you get on it, you will be amazed how powerful this marketing strategy is.
> Marketing add-ons
a. Offer memberships and rewards – make them feel grateful for just being your customer
b. Upgrade services – pampering your clients’ petty needs make them feel they’re in good hands
c. Special offers and discounts – customers feel a sense of being ‘privileged”
> Create strategic partnerships
Strategic partners are companies that also cater to your target market.They are able to market for you for their clients and some of their clients will also become your client. http://en.wikipedia.org/wiki/Affiliate_marketing“>Affiliate marketing is an example of creating strategic affiliations. It’s letting other people do the marketing for you and vice versa.
2.Converting Leads
“Conversion” is the act of turning a qualified lead into a paying customer. Callers asking about your product and services are the best candidates as potential customers. People asking about prices is perceived as a “buying cue”. Don’t start right away with your sales pitch. Giving them sufficient information regarding your product or service enables them to see your strengths, elicits their cooperation while making them feel important and trusting. Carefully evaluate which product would best fit with your customer.Arm yourself with pertinent information, readily available in your CRM system will no doubt turn that lead into a conversion in no time.
3. Customer Value
Customer value is ten times a lead. Translates to exerting ten times the effort to get new customers as compared to just keeping them. Another way to boost revenue is getting your current clients to continuously seek and buy your product and services. Tracking customer’s past purchases through your CRM tool allows you to keep them informed of new products needed for their growing business while making them aware of all other options.
4. Client Retention
Most often the reason why customers go to the competitor is their notion that you or your staff are “uninterested” with them. They feel taken for granted and forgotten right after the sale. Never forget that every business depends on a single foundation: retaining customers day after day and year after year. Employing a Customer Relationship Management tool helps you manage clients more easily-Emails and newsletters helps foster open communication with the client, makes them feel important and always thought of.
5. Client Reactivation
Most companies forget about their clients who have gone inactive or has gone to the competitor. Inactive clients can be won back by making personal phone calls and sending letters and emails. Keeping track of all your contacts is made easier by a Customer Relations Management tool – past, existing and prospects.
6. Cost-Cutting
Monitoring sales, profit and losses with your CRM marketing system will help you determine whether you are incurring expenses more than you are earning. Invest only if it is something that would strengthen your business and if the returns make sense.
Whether it is more profitable to increase conversion of existing leads than generating them, clearly, maximizing leads is a step forward to improved marketing.
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